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Content Marketing

A constant part of a customer's path to purchase.

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Content is Your Customer’s Path to Purchase

Content marketing works by speaking to your customers at the relevant and appropriate decision-making opportunities. By defining audience personas and planning a content strategy that matches your unique business seasonality, offers, promotions and goals, we can intercept your customers at various touch points along their journey.

Content marketing is vital to building relationships with customers, working to target and retain their interests by consistently supplying them with the answers they’re looking for.

Content marketing and search engine optimisation go hand in hand. Search engines rely on relevant content in order to crawl your site and put your business in front of your audience at a time when they need you. By researching the data that we have to hand, we can ensure your content enables you to be found on search engines.

Our Service

Our specialist team at Clicky adopts a data-driven approach, using audience insights from your business, industry, competitors and keyword research to create a targeted and bespoke content strategy.

We take time to get to know your brand, which allows us to create and deliver purposeful content that stimulates the actions you want to gain from your targets.

Since you’ve invested time in creating relevant and informative content, we can’t let it go unnoticed. Our team will help you identify the best platforms to distribute your content and reach your audience effectively.

Types of Content We Can Produce

  • Organic & Paid Social posts

    Content written specifically for your social audience.
  • Blogs

    Content written for your website audience.
  • Landing pages

    Pages designed specifically for paid advertising campaigns.
  • Email marketing campaigns

    Content for your outbound emails.
  • Images & Video

    We can help plan and create images and videos.
  • Press Releases & Whitepapers

    We also write more traditional papers.

Content & Social Strategy

Content doesn’t have to be a one-off. We will work with you to create an always-on content strategy; identifying and developing content pillars so you have a range of touch points to consistently engage with your audience.

It doesn’t have to stop at always-on content. If you have a particular focus you’d like to promote, we can work together to produce a successful and meaningful marketing campaign.

Web Content

A beautifully designed and expertly functional website needs content to work hand-in-hand with organic search.

Well written, informative and actionable website content can help guide users to navigate and perform the actions you require for lead generation and conversions.

As part of our website content service, during the Discovery and Onboarding project stage, our team of copywriters get to know your brand. We work hard to ensure your website content aligns with your tone of voice and represents your brand values. We understand that website content has to resonate with your audience to drive action.

Our web content service is bespoke, so we can accommodate your content requirements. Our team can populate the pages of a new website, starting from scratch. Alternatively, if your website need optimising for organic search, our SEO & Content team can assist with populating the pages with keyword focused content, adding clear calls to action to improve sessions across each page.

Learn more about our Web services

Content & Social Auditing

You could be investing time and effort into producing content across your website or social media networks without reaping the benefits.

Our team of specialists will conduct a content and social media audit to establish what pages are driving the most and least traffic to your site and determine how engaged your followers are across your most utilised social channels.

We will advise on the next steps to help improve traffic and engagement across your digital network, bearing in mind your goals and target audience. Using these insights will help us create an effective and purposeful content and social strategy to increase brand awareness and engagement in order to maximise opportunities to convert visitors and build relationships with your customers.

 

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