10 Reasons Website Accessibility Matters More Than Ever in 2025
Tuesday, April 1, 2025
When people talk about website accessibility, it’s often seen as a “nice to have”, something that’s only relevant to certain audiences. But that view is changing fast, especially with new EU legislation on the horizon.
HC
Written by
UX Director
With the European Accessibility Act (EAA) coming into force on 28th June 2025, accessibility is becoming a legal requirement for many businesses, especially those trading in the EU.
But legislation aside, there are far more reasons to take digital accessibility seriously. Whether you're a marketing director, business owner or web lead, here’s why now is the time to act.
1. It’s the law (for many businesses)
The EAA will require UK businesses selling into the EU to meet WCAG 2.1 AA standards. This includes accessible navigation, alternative text, captions, and adaptable design. Failing to comply could lead to legal challenges.
Learn more about the European Accessibility Act here.
2. It opens your brand to millions of people
Over 135 million people in the EU live with some form of disability. Making your site accessible means your content, services and products are available to a much wider audience.
3. Accessible sites perform better in search engines
Many accessibility best practices, like using semantic HTML, descriptive alt text and logical headings are also SEO best practices. It’s a win-win.
4. It enhances user experience for everyone
Clear navigation, readable content and fast-loading pages benefit users across the board, not just those with disabilities. Accessibility often means better UX.
5. It protects your brand from legal and reputational risk
Even if you’re not selling in the EU, the UK’s Equality Act 2010 still expects reasonable adjustments to be made. Being proactive can help avoid legal disputes and public criticism.
6. It gives you a competitive edge
Most websites still fall short on accessibility. By getting it right, you not only serve your audience better, you also stand out from your competitors.
7. It reflects your company values
Inclusivity should be more than a statement in your brand guidelines. A fully accessible site proves you’re serious about equality and user-first design.
8. You future-proof your website
Accessibility isn’t going away. More countries are following the EU’s lead with legislation. Building accessibly now means fewer fixes and costs later.
9. It increases conversions
When people can use your site easily (regardless of ability) they’re more likely to complete key actions, from buying a product to signing up for a service.
10. It’s simply the right thing to do
Everyone deserves equal access to the internet. Designing for inclusion isn’t just smart, it’s human.
Are you ready for 28th June 2025?
At Clicky, we’re helping brands get ahead. From accessibility audits to full website support, we’ll make sure your digital presence not only meets the new standards, but sets the benchmark.
