19.2% growth in Christmas internet purchases
UK online trading in general represented 18.6% of total “non-food” sales for December 2013, an increase from 16.5% in December 2012.
The BRC’s director general, Helen Dickinson, said retailers had invested in their websites and improved delivery times, and added that the surge in the popularity and use of smartphones and tablets had also contributed to the rise in online retailing.
“This Christmas we’ve seen innovative retailers using click and collect and other approaches to make a virtue of both their website and their physical shops. And that’s something we see growing in importance.”
David McCorquodale, head of retail at KPMG, who conducted the survey for the BRC, said internet sales had surged in the run-up to Christmas.
“Retail sales growth is being driven by the click of a mouse, rather than the ring of the tills,” he said.
Source: BBC | BRC