5 hotel groups getting digital just right

This week our Digital Brand Consultant, Jonney Cox, tells us about 5 hotel groups whose digital presence have caught his eye…
1 – Andrew Brownsword Hotels / Visit their site >>
A collection of hotels & inns that are quintessentially British and their online branding is sympathetic to this, with a personal note from the owners, sharp & clear imagery and precise & uncomplicated language. it shouts great, caring, personal service with impeccable taste…
Brownsword
2 – Edition Hotels / Visit their site >>
Global luxury travel epitomised… high octane glamour, stunning locations, A list service – all of which comes across through their Vogue-esque style website. Crispy white backgrounds, sharp text and beautiful imagery really show off their hotels…

3 – The Lucky Onion / Visit their site >>
Family owned, provenance led, Cotswold chic – fantastic across all digital platforms with a stunning visually-led website, cracking images of all venues, interiors, food & drink on Instagram and up to date info on Facebook and Twitter…
Lucky Onion
4 – Hotel Du Vin / Visit their site >>
I love the bold, modern, cosmopolitan branding of the group.  The website provides users with information and booking options but without compromising its visual presence…
Hotel Du Vin
5 – Eclectic Hotels / Visit their site >>
A boutique hotel group in Manchester that really knows how to market themselves with four hotels that have clear branding – great interior shots, uncluttered layouts and a feel that really encapsulates the atmosphere in each hotel…
King St Townhouse
Next week we will delve into 5 beautiful restaurant groups who are getting digital right!
Featured image courtesy of Annie Spratt

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