5 key improvements for your website

Within Clicky’s ProSupport service, we recognise the importance of evolving your website in-line with current industry trends and updates, whilst keeping your audience in mind. It is no longer enough to have a new website every few years, but ongoing maintenance is recommended in order to complement the ever-moving pace of web development. Focused on the evolution of websites, we’re always looking for any proactive improvements that can be made. But what are some of the key touchpoints to cover in those first steps to refining your audience’s experience?

1. Do you have an SSL installed?

In a Google announcement, as of July 2018, any sites without an SSL installed (shown as HTTP, as opposed to HTTPS) will be flagged to the user as ‘Not secure’. This could act as a huge deterrent to users, particularly if the site requests personal information such as bank details, phone numbers and email addresses through checkout or enquiry forms.

To read more about the importance of having an SSL installed, check out this previous blog post for more information.

2. Is your website built responsively?

In 2017, 50.3% of global traffic originated from mobile (Statista, 2018). This stat speaks for itself in showing the importance of ensuring your website is responsive on mobile, fitting the site to the screen it’s being loaded onto. Having a responsive website massively helps in improving user experience, helping to lower bounce rates and retain users on your site.

If you would like a responsive audit to evaluate any issues on your site across different devices, get in touch with us at prosupport@clicky.co.uk.

3. Do you have your own 404 page?

We’ve all been on those sites where we click a link and are suddenly directed to a blank, barren screen that simply reads ‘404’ in the corner. Not helpful, right? By having your own 404 page, you can retain branding, give users access to the navigation and perhaps even suggest some key links that could be really useful in helping to keep visitors on your site. If you need any more reason to invest in a custom 404 page, check out this great article on Sweor!

Your 404 page is your chance to turn a negative situation into a positive one and if you haven’t taken advantage of it already, you should.” – Sweor, 2018

4. If it’s broken, you really should fix it…

So, you’ve got your custom 404 page all set up and ready to go ‘in case of emergency’. However, don’t just rely on this to provide your users with all the answers they need. Ideally, users should be able to navigate their way through your site smoothly, without encountering too many roadblocks. By regularly monitoring your site for broken links, you can work towards setting up the relevant redirects that will go that one step further in ensuring the user’s experience is a positive one.

5. What is your site speed score?

Using tools such as Google PageSpeed Insights, you can receive an optimisation score out of 100 for both the desktop and mobile versions of your site, simply by entering your site’s URL. By doing so, Google will compile a list of recommended actions in order to help improve the quality of your site speed. Similarly to their SSL announcement, Google have stated that, from July 2018, your website’s page speed will affect how it’s ranked in organic search on mobile.

Our fantastic new Clicky site has been built with consideration for speed at its core – to read more about how we did this, have a look at this blog post from our CEO / Founder, Oli Yeates!

If you need any assistance on implementing these key improvements, please contact ProSupport at prosupport@clicky.co.uk.

Written by Alice Rose