5 big facts from Google Accelerate 2015

1. On average we check our phones up to 150 times per day
It sounds like a lot, and I bet you’re all thinking ‘that’s not possible’, however when you think about the array of things your mobile now does it’s actually pretty imaginable that we do check our phones up to 150 times each day.
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Google said: ‘we don’t go online, we live online’ and I’ve not heard a truer statement to describe the world we live in today. Everything is slowly but surely crossing over to digital, and with internet connections so readily available (across the UK at least), with the introduction of 4G etc our time online is only set to increase.
This staggering figure also reiterates the need for responsive websites and cross device marketing to compete in today’s markets.
2. 90% of customers switch between screens to complete a task
In order to reach the right audience at the right time, you need to be on the right device when your audience is searching. This high figure is backed up with the fact that 11%+ more display ads convert when cross-device data is used. Targeting multi devices, and ensuring your website is fluid to give viewers a great experience no matter the screen size has become extremely important.
3. 42% of online shoppers use video during pre-purchase research
We all know by now that video is growing year on year, with more and more content being shown and advertised through this medium. Video is engaging and interactive, which is ultimately what customers will respond to.
Watch what else Sarah Byrne had to say in ‘unlocking the power of video’:

4. Consumers consult an average of 10.4 sources before purchasing
As customers become savvier, search becomes easier and e-wom becomes increasingly more popular, it’s no wonder this figure is twice what it was last year! Sources can include anything from articles, video’s, email, search, direct websites.
5. Consumers are 35% more likely to search for your brand after seeing a display ad
You don’t need me to tell you that driving brand awareness with your targeted audience is incredibly important. Although they may not click on your ad at that particular moment in time, 35% of consumers are likely to search for it at another time – this shows consumers are recognising your brand, and retaining the information to use at a later date which is a win in our book!
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Written by Oli Yeates


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