5 simple tips for writing effective Google Adwords Text Ads


  • Highlight what makes your business, product or offer unique
    Free Delivery? Large selection? Tell people! Highlight features or areas that make your business stand out from the competition.
  • Include prices, promotions and exclusives
    If you have something special to offer, make sure that your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.
  • Tell your customers what they can do
    Are you selling? Tell them what they can buy. Are you offering? Tell them what they’ll receive. Strong verbs like Purchase, Call today, Order, Browse, Sign up or Get a quote tell your customers what they can expect to do when they arrive at your website.
  • Include at least one of your keywords in your ad text
    This can catch the attention of the people who searched for the keyword, and show that your ad is related to what they want. Additionally, the keyword that you use will appear in bold in your ad, just like it does in the search results, making it more obvious how relevant your ad is. Let’s say that you include the keyword digital cameras in your ad’s headline, like “Buy Digital Cameras”, and a customer searches for “digital cameras”. Your ad’s headline will appear in bold, like “Buy Digital Cameras”. Your ad’s headline could also appear in bold if a customer searched for buy SLR cameras, like “Buy Digital Cameras”, since “buy” and “cameras” match words in the customer’s search term.
  • Match your ad to your landing page
    Take a look at the page on your website that you’re linking to, which is called the landing page. Make sure that the promotions or products in your ad are included in that page. If visitors don’t find what they expect to see when they reach your site, they might leave.

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Written by Alex Wright

Head of Search