900+ digital interactions before buying a new car
The incredible depth of digital research a car buyer goes through before choosing a vehicle has been highlighted in some new data from Luth Research which shows exactly how (and how much) digital shapes the car customer journey.
If you are anything like me you will know how much consideration goes into the car purchasing process. Watching videos, reading reviews, looking at images, reading dealer websites all are subtle interactions which help formulate your ultimate decision.
Through new clickstream data provided by Luth Research’s opt-in panel (illustrating the order and pages a user visited) Google have put together a really comprehensive guide to how one user went through the process and the various “Micro-moments” the user experienced before making their decision.
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