Here is a breakdown of the technical and operational details revealed so far.

1. A Move Away from Display Ads The traditional "banner" format is being replaced by native integration. Ads will appear as conversational elements within the chat stream. This includes sponsored messages, promoted "custom GPTs," and action buttons embedded directly into answers, rather than pop-ups or sidebars.

2. Semantic Intent vs. Keywords The targeting logic differs from standard search engine marketing. Instead of relying on specific keywords, the system utilises "semantic intent matching." This means the ad engine analyzes the context and meaning behind a user’s prompt to align relevant sponsored content with the specific problem the user is solving.

3. Attribution and Privacy The infrastructure for these ads is being built without reliance on third-party cookies. Attribution will be tracked via session-level tokens and server-side APIs. Additionally, ad personalization will draw from chat context and the "Memory" feature; however, users will retain the ability to disable Memory to limit how their data is used for targeting.

4. Pricing Model The platform will utilise a performance-based pricing model, charging advertisers based on clicks or specific actions taken within the chat, rather than the traditional impression-based (CPM) model.

Summary By 2026, ChatGPT is expected to transition from a pure productivity tool into a media channel. The focus appears to be on maintaining a text-first, helpful user experience while opening new avenues for discovery.

We will updating clients as soon as we get more info…

Full details here https://www.clicky.co.uk/services/chat-gpt-ads/