Alphabet – no, not the ABC kind

Google have done it again – they seem to be masters of confusion at this point.
On Monday (yesterday), Google announced that they are creating a parent company called Alphabet, which will be run by its two founders Larry Page and Sergey Brin. Alphabet will take the place of Google Inc. on the stock market, which will make Google the largest single entity owned by that parent company.
In an announcement entitled ‘G is for Google’, Page wrote: ‘We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.
Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet’.
Why Alphabet? Why change business models?
It looks like Google, er, I mean Alphabet(!) are wanting to keep their more “out there” ventures separate from their main internet products. In the announcement, it’s said that this new model allows unrelated things to be run independently and the management scale would be improved. For example, Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity) are two separate ventures that should be treated as such – and with Google’s new parent company acting as the umbrella this can be achieved. A stronger portfolio of businesses can be built, each one having their own dedicated CEO.
The hidden gem
Google not only love to confuse, but they also love a good surprise! Which is why hidden in their Alphabet announcement was a little gem, and here’s how you find it:

  • Follow this link: abc.xyz
  • Click on the period after “drone delivery effort.”
  • Enjoy!

We really do love Google!
Sources:
Mashable
Mashable

Written by Shannon May