Amazon Product Ads

Amazon, the largest online retailer, offers to those within a wide range of sectors the ability to drive traffic and ready-to-purchase consumers to their own websites, directly from Amazon.
Amazon Product Ads provides customers seamless access to products available on external websites. Ads will be shown to customers that are searching specifically for your products, or similar, related products – using a variety of placements around the Amazon website, ads are designed to encourage customers to purchase directly from your website.
Amazon Product Ads allow you to upload your online shopping feeds to serve to users specifically searching for similar or related items that you offer – similar to that of Google Shopping Feeds, except ads will only appear on the Amazon website, rather than in Search and Display results!
You only pay when a user clicks on your ad and upon clicking on the ad, the user will be taken through to your website to purchase, building a further consumer base. Amazon Product Ads are a great way of increasing ROI and improving overall conversion rate for your e-commerce campaigns.
If you have products in the following categories, you are eligible for Amazon Product Ads:

  • Baby
  • Beauty
  • Health and Personal Care
  • Clothing
  • Computers
  • Electronics
  • Food
  • Home Improvement
  • Home and Garden
  • Jewellery
  • Luggage
  • Musical Instruments
  • Office Products
  • Pet Products
  • Shoes and Bags
  • Sports and Outdoors
  • Toys and Watches

As a seller, you’ll need a category of products, and we’ll do the rest with you!
If you’re interested in trying something new with your campaigns this year, why not give a member of our award-winning team a call to discuss your goals and discover the best campaigns for you!
Source: Amazon
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Written by Amy Norris

Brand & Agency Marketing Manager