Apple to use Gemini for Siri giving Google access to 99% of the smartphone users
Apple to use Gemini for Siri giving Google access to 99% of the smartphone users
Monday, January 12, 2026
Google and Apple have officially announced a multi-year collaboration that integrates Google’s AI technology directly into the iPhone ecosystem.
Google and Apple have officially announced a multi-year collaboration that integrates Google’s AI technology directly into the iPhone ecosystem.
Oli Yeates
Oli Yeates
CEO & Founder
CEO & Founder
This news serves as a massive validation of Google’s recent momentum. As we reported just last week, the market is already voting with its feet: ChatGPT has lost 20% of its market share whilst Gemini grew 7% in a single month.
This partnership seems to be the final seal of approval on Gemini’s dominance as the utility layer for the modern web.
The Details
According to a statement released today, the next generation of Apple Foundation Models will be built upon Google’s Gemini models and cloud infrastructure. This technology will power the "more personalised Siri" scheduled for release later this year.
The joint statement clarifies:
"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology."
Why Google is Winning
Apple’s decision to utilise Gemini rather than building a backend entirely from scratch highlights the widening gap between Google and its competitors.
While OpenAI reshuffles its strategy, Google has successfully integrated Gemini into the tools we use daily—Workspace, Android, and now, iOS.
The Combined Force
By powering Siri, Gemini is no longer just an "Android feature". It is now the engine behind the two dominant mobile operating systems on the planet.
3.9 Billion (Android) + 1.5 Billion (iOS) = 5.4 Billion Potential Devices (99% of all smartphones)
Privacy Constraints
Despite the integration of Google’s cloud technology, Apple has ensured user privacy remains paramount. Reports indicate the system is architected so that Google cannot access Apple user data. The processing for Apple Intelligence will continue to rely on on-device handling and Apple's Private Cloud Compute standards.
The Verdict
For marketers and businesses, the message is clear: optimising for the Google ecosystem is no longer optional. With Gemini now underpinning the two largest mobile operating systems in the world, it is effectively the default AI interface for the global consumer.
This news serves as a massive validation of Google’s recent momentum. As we reported just last week, the market is already voting with its feet: ChatGPT has lost 20% of its market share whilst Gemini grew 7% in a single month.
This partnership seems to be the final seal of approval on Gemini’s dominance as the utility layer for the modern web.
The Details
According to a statement released today, the next generation of Apple Foundation Models will be built upon Google’s Gemini models and cloud infrastructure. This technology will power the "more personalised Siri" scheduled for release later this year.
The joint statement clarifies:
"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology."
Why Google is Winning
Apple’s decision to utilise Gemini rather than building a backend entirely from scratch highlights the widening gap between Google and its competitors.
While OpenAI reshuffles its strategy, Google has successfully integrated Gemini into the tools we use daily—Workspace, Android, and now, iOS.
The Combined Force
By powering Siri, Gemini is no longer just an "Android feature". It is now the engine behind the two dominant mobile operating systems on the planet.
3.9 Billion (Android) + 1.5 Billion (iOS) = 5.4 Billion Potential Devices (99% of all smartphones)
Privacy Constraints
Despite the integration of Google’s cloud technology, Apple has ensured user privacy remains paramount. Reports indicate the system is architected so that Google cannot access Apple user data. The processing for Apple Intelligence will continue to rely on on-device handling and Apple's Private Cloud Compute standards.
The Verdict
For marketers and businesses, the message is clear: optimising for the Google ecosystem is no longer optional. With Gemini now underpinning the two largest mobile operating systems in the world, it is effectively the default AI interface for the global consumer.
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