Black Friday & Cyber Monday | Get Your Business Ready

This year’s predictions by Experian and IMRG suggest Black Friday spend will increase by 32%, with Boxing Day only increasing by 22%. It’s not just the stores predicted an increase in footfall though, as an online presences is more important than ever with Cyber Monday predicted to see an increase of 31% on 2014 sales.
On November 27th 2015, British consumers are forecasted to spend a mammoth £1,07bn searching for a bargain in time for Christmas, with a further spend of £943 million on Cyber Monday.
According to Retail Week, 96% of consumers said they were happy or very happy with what they bought, and it’s not surprising really with the discounts that are available on a huge range of products.
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Below, you can see the difference between click traffic and sales by device for Black Friday in 2014. These charts illustrate the need for cross device marketing, and how although desktop may still be most popular in terms of click through rate (53%) and purchasing (58%), mobiles and tablets have been increasing year on year and play a crucial role in your strategy.
You don’t need us to tell you that the time consumers spend researching products has been increasing year on year, which is why there is a difference between sales and click through rate. A customer may make their final purchase on desktop, but they could have researched and found you on their mobile whilst at work or on the go.
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If you don’t want to disappoint your customers, here is how you can get Black Friday ready and profit from the madness this year:

  • Search ads
  • Gmail ads
  • Google Display Network (GDN) ads
  • Youtube ads

Within these platforms, there are several things you can do to promote your business and products to the relevant consumers, which include:

  • Utilising animation
  • Offering customer friendly promotional codes
  • Countdown ads till the sale starts and finishes
  • Re-mail throughout the day with different offerings
  • Youtube shoppable ads
  • Remarketing
  • Tailor ad creatives
  • Shoppable Trueview cards to link your shopping feed and use
  • Use Customer Match email addresses to target existing customers

As well as all that, new extensions are available this month that allow us to extend your text ads to include a Black Friday or Cyber Monday header detailing any promotions you may have running.
Want to maximise your sales during the Black Friday and Cyber Monday madness? Speak to a member of our lovely team today on 0800 222 9300 to ensure you don’t miss out!
Marketing Week

Written by Shannon May