Celebrating B Corp Month! 🌍

Friday, March 1, 2024


Written by

Agency Coordinator

B Corp month (March) is a global campaign to celebrate everything it means to be part of the movement!

For those who don't know, B Corps are businesses balancing people, planet and profit, and we are proud to be one of them. Since day one, we strive to make a positive impact on the planet and people we interact with, the B Corp framework is a brilliant guide to creating an impact strategy for the business covering areas such as Governance, Environment, Community, Workers and Customers.

Our journey started in 2022, completing the assessment was time consuming but so worth it, it helped us review every part of our business from our staff benefits to the suppliers we work with. We are really happy with our score of 89.4 but there is so much more to be done! It's important to remember that B Corp isn't a destination it's a journey to better business.

We are proud to work with other businesses who share our passion and values, we asked a few of our clients what the certification means to them.

"Fenton naturally joined the B Corp movement because it aligns with what it means to be a responsible business. We take pride in meeting the high standards of verified social and environmental performance, public transparency, and legal accountability. This is especially important in an industry known for unclear markups and questionable sourcing practices that result in inflated consumer prices.

Our aim is simple – to be the best for our customers, our team, and the planet. The B Corp certification has not only helped us become a trusted company in our industry but also signals to customers who prioritise sustainability, responsible sourcing, and quality products.

Additionally, partnering with a marketing agency that shares our B Corp certification is a reflection of our commitment to upholding ethical standards. It allows us to work seamlessly together, aligning our values and reinforcing the principles that define both our businesses."


B Corps are constantly moving forward, working to create more inclusive workspaces, improve their climate impact and respond to the ever-changing issues in the world. If you are looking to take this step you can find out more about the certifying process via the B Corp website.