Oli Yeates ·
ChatGPT analytics is coming
Leaked screenshots suggest OpenAI is building a tool that lets businesses claim their profile inside ChatGPT and see how often they appear in its answers. Here's what the leak shows, what it won't do, and what to do now.
ChatGPT may be getting its own analytics. According to leaked screenshots, OpenAI is building a tool that would let businesses claim their profile inside ChatGPT and see how often they appear in its answers. On 6 November 2026, screenshots of an unreleased page titled "Claim your business in ChatGPT" started circulating, and it has since been reported by Search Engine Roundtable and Digiday.
This is a leak, not an official announcement. OpenAI hasn't confirmed the feature, priced it or given a launch date, and the screen itself carries an "unreleased/beta" label, so treat the details as rumour until OpenAI says otherwise. But if it launches as shown, it could be the biggest shift in how brands manage AI search since ChatGPT started citing websites.
Here's what the leak shows, what it won't do, and what we'd recommend you do now.
What the tool appears to do
The feature sits inside a wider "Business Hub" and has been compared to Google Search Console, but for ChatGPT. Based on the screenshots and reporting, it offers 3 things:
- Visibility data. A daily chart of how often your business appears in ChatGPT answers (impressions) and how many people click through to your website (clicks).
- Your business details. A place to add your latest products and keep business information such as services, prices and contact details up to date.
- A business agent. An agent that answers customer questions inside ChatGPT, using context and information that you control.
To get access, you'll need to prove you're authorised to represent the business. E-commerce analyst Juozas Kaziukėnas, who first spotted the banner, said connecting a Shopify store is one way to verify.
What it won't do
Claiming your business won't give you control over what ChatGPT says about you. Its answers will still draw heavily on third-party sources: reviews, press coverage, comparison sites and forums. A claimed profile adds your version of the facts to the mix. It doesn't replace everything else.
The early dashboard also looks limited. It appears to show how often you were mentioned, but not:
- which questions or prompts you appeared for
- what ChatGPT actually said about you
- which competitors it recommended instead
That context is where the real insight sits, so dedicated AI visibility tracking will still matter.
Why it matters
Until now, brands have had almost no first-party data from ChatGPT. Most have relied on third-party tools that run sample prompts and estimate visibility. Official impressions and clicks would make AI search measurable in the same way Search Console made Google measurable.
It also signals that OpenAI sees businesses as a core part of ChatGPT, not a side effect of it. A verified profile, product data and an on-platform agent look a lot like the early days of Google Business Profile. The brands that took that seriously early tended to win local and branded search for years.
For UK businesses, the practical takeaway is simple: AI search is becoming a channel you can manage, report on and be held accountable for.
The big unanswered question
How often does ChatGPT mention your business, and what does it say when it does? Right now, there's no official way to find out. Until OpenAI launches the tool, and possibly for some time after, most businesses are flying blind on a channel their customers are already using.
That's the question we think every brand needs answering now, not when the dashboard arrives. Knowing where you stand today gives you a baseline to measure against, shows you which competitors ChatGPT favours and highlights the gaps worth fixing first. The brands that do this early will be the ones with something to show when the first official numbers land.
A word of caution
Whenever a new platform feature leaks, opportunists follow. Be wary of anyone offering to "list" or "claim" your business in ChatGPT before OpenAI launches the tool. Only OpenAI can verify your business, and when it goes live, claiming is expected to happen directly inside ChatGPT.
The bottom line
If the leak is accurate, ChatGPT analytics is coming, and with it a new set of numbers that boards and leadership teams will start asking about. The brands that benchmark now, tidy up their facts and decide who owns their AI presence will be ready to claim on day one and show progress from the first report.
At Clicky, we're already helping clients understand how they show up in AI search and what to do about it. If you'd like a benchmark of how ChatGPT currently talks about your brand, get in touch.