2015 Christmas Online Consumer Spending up 12%
It’s the middle of January, which means there are 340 days left until Christmas comes round again. Don’t worry, we’re not going to send you crazy with talk of Christmas already but we thought we’d have a look back on last month and just how much money was handled digitally.
It really is staggering how much is spent during the festive season, from present buying to overloading your trolley with twiglets and several bottles of alcohol to see you through till New Year! 2015 was no different of course, and between November 1st and December 26th we saw an online spend of £24.4bn in the UK (which is up 12% YOY), and 17% of this spending was done during Black Friday week, where there was a 36% increase in spend YOY.
The internet is a wonderful thing, however it has lead to impatience when it comes to receiving goods as convenience and speedy delivery is becoming more in demand. Click & Collect is an example of this as many stores now offer the chance for customers to collect their items the next day at their local store, usually free of charge. If you’re anything like me, the free part speaks in volumes because paying for delivery is a pet hate of mine – sadly I am one of those people that will spend an extra £10 to save £3 on delivery!
According to a YouGov survey 36% of shoppers experienced issues when it came to Click & Collect services last Christmas. Long waiting times and not having a dedicated collection point were stated as reasons for the dissatisfaction, and 77% of shoppers claim they will switch which retailer they shop with next year because of this poor online experience. It looks like retailers have some bucking up to do when it comes to their collection offerings.