Clicky launch Ableworld offer with Sky AdSmart
We’re pleased to announce the launch of Ableworld’s Sky AdSmart campaign!
Ableworld is the largest mobility and stairlift retailer in the country, providing caring solutions for individuals so they can enjoy their independence, live more comfortably and maintain an active lifestyle.
Ableworld came to Clicky looking for a dynamic and targeted approach to promote their winter sale and reach their customers from the comfort of their own home.
We knew that collaborating with Sky AdSmart was the perfect option, using audience-based geo-targeting metrics, which offered Ableworld the solution to reach their target audience by serving an advert directly to their Sky+ Box.
The team at Clicky established Ableworld’s audience attributes with the Sky AdSmart team. As part of our data-driven approach, AbleWorld had qualitative and quantitative market data from the mobility industry which was used to finalise the targeting. We then partnered with Equinox TV to support the creative which would resonate with their target audiences.
Sky AdSmart has allowed Ableworld to reach a large number of households, so their target audience can engage with the brand and offer at a time relevant to them.
Traditional TV ad campaigns can have high wastage. AdSmart enables a business to show an advert to a highly relevant audience across various channels, ensuring your advert is seen by the right audience, at the right time.
For more information on creating a TV ad with Sky AdSmart, speak to Dan Phoenix, our Digital Consultant.