Clicky prepares for GDPR

To ensure we keep our relationship going, we’ve sent out an email asking you to opt-in to continue receiving our newsletter, ahead of the implementation of The General Data Protection Regulation (GDPR) 2018.

GDPR email

the gdpr

The 25th May is soon upon us, with the GDPR set to update the Data Protection Act of 1998.

Businesses across the UK are preparing for the change in how we handle and store personal data, making sure data is securely stored only for specific lawful purposes.

how are you preparing for the gdpr?

In our previous blog post, we discuss how businesses like Manchester United are preparing for the change in law. The club creatively used a mix of digital and traditional forms of marketing to engage and reach their fans to seek GDPR consent. We’ve seen videos shared on social media, email marketing campaigns incentivised by an opt in (or out) competition, as well as print advertising displayed up and around the club’s grounds.

GDPR compliance may seem a bit doom and gloom, so we’ve summarised a few considerations to help understand the various areas which require GDPR action.

  • Review your ‘Data Policy’ document

Your data policy document will need updating to be in line with GDPR consent, and your business must stick to it! The recent scandal over Facebook and Cambridge Analytica is a prime example of what to avoid.

  • Know where you get your customer data from and how your customers gave consent (for the specific purpose)

Users will soon be able to request their personal data to review and businesses must grant this within one month of the request, so don’t make it awkward if you can’t provide proof!

  • Check your internal processes – you must prove how your business stores data and how it is being used

Users will also be able to request businesses to delete their personal data from all databases.

  • Understand data processors / data controllers – this is where it gets slightly confusing…

In simple terms, this means the first point of contact for a ‘user’ is considered the data controller. However, If you receive information from a third-party, this classes you as the data processor. In this instance, you need to make sure the person/business you obtained data from is also GDPR compliant, making sure you aren’t in breach of the regulation.

Failure to comply with GDPR

If your business fails to comply with GDPR, this will result in huuuge fines. In fact, it’s split into two tiers.

Your business could receive a fine of up to €10 million or 2% of global annual turnover, OR, €20 million or 4% of your global turnover, whichever is higher – ouch!

How is Clicky approaching GDPR?

As part of our move to become compliant with GDPR, and to maintain our valued relationships, you can click this link to opt in (and confirm) your interest to receive our Clicky newsletter.

GDPR email

With this information under your belt, hopefully, you’re feeling a little more informed about the new regulation. Just be aware, we’re not legal experts, so it’s best to get in touch with your solicitor for lawful advice that’s specific to your business.

We’re always here if you need help implementing any technical changes to your digital business. Get in touch with our team for a chat and to learn more about our services.

Written by Hollie Hines

Content & Social Media Specialist

Follow Hollie on Twitter