The Clicky Quick Guide to Email Marketing

We’re always a little surprised when we speak to someone who doesn’t believe in the power of email. It’s such a powerful medium and it generates real results for our clients.
Our latest infographic gives you the essential stats we think you need to know about this marketing channel – but if you’d like to learn more, take a look at our email blog series, or get in touch about the Clicky Email Marketing service.
The top three aims of marketers conducting email marketing programs are sales, engagement and customer retention The average return on investment for email marketing in the UK is 2964%. That’s £29.64 for every £1 spent. Email marketing is 40 times more effective at acquiring new customers than facebook or twitter Make use of your customer data - emails with subject lines personalised to the recipient are 26% more likely to be opened Segment your customer base - targeting email campaigns to a specific customer segment has been found to increase email revenue by 760% Optimise for mobile - over 50% of all emails are opened on a mobile device and 71.2% of people will delete an email if it’s not mobile optimised Experiment and test alternatives - small changes like including a call to action button instead of a text link can increase conversion rates by as much as 28% Despite the impressive ROI of a well-managed email marketing campaign, the medium is still unused by 18% of companies The major stumbling block for marketers looking to begin an email campaign is limited internal resource Don’t suffer with an underperforming email campaign. Get in touch with Clicky Media to make the most of email marketing.

Written by Natalie Williams

Client Partner Marketing Manager

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