Clicky’s Top 7 Digital Predictions for 2018.

How is it that we’re already in the last full week of January? Facebook has kicked off 2018 with a new change to their news feed algorithm, so what does the rest of the year look like for the digital landscape?

Mobile first

As you’ve probably guessed from the name, this means designing an online experience for mobile before designing it for the desktop or any other device. In the past, when users’ focus was on the desktop, mobile design was an afterthought, but from 2016 mobile device usage overtook desktop usage with over 77% of UK adults now using their smartphones on a daily basis. With Google beginning to slowly roll out their mobile-first index, we will continue to see them prioritising mobile optimisation when it comes to determining organic visibility.

Progressive web applications

From mobile first to progressive web applications (PWAs), the prioritisation of mobile optimisation means more and more PWAs are developing and this is only set to become mainstream as we go through 2018. PWAs take advantage of current technologies, as well as the latest design trends, to create a more immersive, faster and natural performance for websites. Not to mention you can also incorporate an ‘offline mode’ for when users have no internet connection… win win!

Take a look at our top web trends for 2018.

'Progressive Web Apps are user experiences that have the reach of the web, and are; reliable, loading instantly and never showing the downasaur, even in uncertain network conditions; fast, responding quickly to user interactions with silky smooth animations and no janky scrolling; engaging, feeling like a natural app on the device, with an immersive user experience.'


Meaningful scroll triggered animation

Single-page layouts are becoming increasingly omnipresent in the digital world and we only expect to see more and more sites using triggered animation to bring their pages to life. The animations will be strategic and minimalist, designed for the purpose of increasing engagement and conversions. The animation entices the user to keep scrolling, drawing them down the funnel to the conversion-point, while also educating them about the product.

Advertising automation

It’s happening already, with a lot of the main advertising platforms, such as AdWords, increasing automated options and there’s no sign of it slowing down in 2018. From automated bidding methods and changing daily budgets to even automatically generating new ads, these platforms are making it easier to manage ads, leading to greater usage and in turn, spend.

Augmented reality

With the iPhone X launching in 2017 featuring augmented reality (AR) apps and several early adopter brands integrating AR technology into their websites, it’s really going to take off this year. With developers embracing the new technologies and PWAs, AR apps will become much more intuitive and user friendly, moving into the mainstream as we go through 2018.

Augmented reality

Hand-drawn vector illustrations

Freehand graphics have increasingly grown in popularity over the past 12 months. Hand-drawn vectors are not a new thing to embrace the digital industry, however the technology that is emerging is reinventing the way they can be used to give your brand a really unique feel. Microsoft are launching their Surface Studio in the UK this year and I think I speak for all creatives when I say we’re itching to use it!

Check out our top design trends for 2018.

Custom product photography & videography

Nothing brings your products to life better than well executed photography and videography. The pace of internet connections and brighter, more capable device screens means that good product imagery is vital, particularly when it comes to e-commerce. From 3D models, which means you can control every aspect of imagery to 360 videos offering a truly immersive viewing experience. As an agency we’re pushing these more and more to clients in response to user trends.

Agree with these predictions? Think we missed something out? Let us know on twitter @clickymedia.

Written by Oli Yeates


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