2016 Web Trends

We’ve admired and built some beautiful websites this year using the latest design trends and functionalities available to us and we’re excited for what the New Year will bring. However, there are some trends we expect will still be implemented throughout 2016 as they continue to evolve and gain recognition.
Micro UX is all about pleasing the user with simple interactions, which are designed to engage the user, interest them and improve the over all user experience of a website. They may be tiny, but they are often responsible for the ‘wow’ moments users experience, and they come in various forms including: hover states, loading states and animation.
We have several across our site, and will be incorporating them into our brand new website which will be revealed to you all in the new year. Exciting times!
Flat 2.0
Evolved from Flat Design, Flat 2.0 will continue to play a big role in web design throughout 2016. With responsive design increasing as more and more brands realise the importance of giving users a great experience on all devices, Flat Design plays an important role in providing a minimal and user friendly interface that can be interacted with on even the smallest screens.
Originally Flat Design was completely Flat, however Flat 2.0 is described as ‘almost flat’ as it has hints of shadows and colour that traditional flat design wouldn’t usually permit. The flexibility of Flat 2.0 when compared with Flat gives designers that extra bit of breathing room to bend the rules slightly, and create designs that would usually be a no-go through the minimalist eyes of Flat Design.
Many of the larger companies use Flat Design well, including Airbnb and Spotify. They use dynamic colour due to the lack of visual elements, ghost buttons and simple typefaces for readability.
Just keep scrolling, just keep scrolling
Parallax websites have been around for a while now, but due to increase in mobile usage for searching (which overtook desktop earlier this year) businesses are now realising the importance of reaching their audiences on all devices. As mobiles have a smaller screen, the best way to navigate around them is through scrolling, which is why responsive websites tend to have a scroll function rather than complicated navs that you can’t quite click properly.
Econsultancy say ‘scrolling allows websites to spread out, favouring minimal designs with beautiful imagery spread throughout’, which links back to Flat 2.0 and how it works well across all devices, allowing images to do the talking.

Iconography is becoming increasingly popular
As flat design and minimalism continue to be at the forefront of web design, things are kept interesting through the use of imagery and icons. Icons are being used more frequently, and are kept as simple as possible so that users instantly recognise them as a call to action.icon
Big video and imagery will continue to dominate 
Browsers continue to improve and internet speeds become faster year on year, which means high resolution images and videos can be integrated into websites without long loading and buffering times. This is great news for web designers and developers because they can create websites that are even more visually stunning and engaging. People engage better with images and video when gathering information rather than text, which is why feature images and video content are popping up on websites all over the globe.
darwinForbes say we’ll be seeing lots more natural looking photography on websites in 2016 as more and more stock imagery is pushed to the side in favour of photos that really capture the user’s imagination and the brand image.

Written by Rhian Williams