#clickytop5 | November Digital Round Up 2015
1. e-WOM (e Word of Mouth) is probably the most successful form of online marketing; consumers tend to trust fellow consumers more than they do structured adverts from brands. Which is why 4 in 5 shoppers are likely to purchase a product after seeing a positive review online.
61% of consumers would also pull out of purchasing a product after reading a negative review. As these positive and negative reviews are easily accessible for anyone to read and write (think blogs, social media, YouTube, comparison sites, and websites such as eBay & Amazon) they have a huge impact on customers’ buying behaviour and decisions. It’s important for companies to always be aware of what is being said of them and their products or services.
2. According to Adobe, Brits have become more selective as 68% of them have stopped engaging with poorly designed and executed content.
This proves the importance of ensuring your content displays well on all devices as 72% of people are more likely to engage with content that is easy to read, understand and looks aesthetically appealing on any device they may be viewing on. More and more people are now switching between devices to view the same content as well.
3. Twitter replaced their ‘Favourite’ button with a shiny new ‘Like’ button, which was met with varied responses from their users.
There were some who preferred the ‘like button’, others who thought that it may rival the retweet button (an important metric when measuring Twitter campaigns), and some who just really didn’t like it at all. It’s no secret that Twitter’s growth has been pretty stagnant recently, but has adopting Facebook’s infamous ‘Like’ button made a blind bit of difference? It’s doubtful.
4. A MarkMonitor Survey found that 59% of UK businesses think that 1/4 of their revenue will be generated online in the next 3 – 5 years!
This predicted increase in online generated revenue is just another indication of the move towards digital when it comes to searching and purchasing online. Digital ad spend is on the up year on year, as is consumers trust in online shopping, which used to be a big problem.
5. Econsultancy noted that a survey by Greenlight revealed 3 in 5 marketers are not targeting Instagram users.
Instagram’s ad platform has been open to marketers for around three months now and considerable results have been seen already. Marketers not taking advantage of pushing their products and services out on this platform could be missing out on some serious traffic as Instagram has over 400M monthly active users.