A Day In The Life / Jake Pittman
There are dozens of different aspects of a website, both “on-page” and “off-page” that an SEO executive must be aware of and get right. Because of this fact, there’s no quick way of answering the question “what does a typical day look like for you?”.
Ultimately, I’m sure the answer to this from anyone working at Clicky will no doubt be “it depends”. I guess a better answer would be “whatever the strategy dictates”.
Bear with me.
The typical day for an SEO executive at Clicky is practically up to the individual to decide how he/she will spend it, which is one of the reasons I love what I do. This autonomy allows me to dive straight into work for clients or otherwise, (generally) without the need to touch base daily with my team members around me.
Three things guaranteed in life are: death, taxes and morning emails, so this is the first port-of-call for everyone, I’m sure, in the office, and I’m no different.
After addressing my inbox the next thing I do is see what my schedule looks like for the day, which I formulate at the start of each month. It’s not often that a specific piece of work must be completed by a certain date within the month, and this fact allows my schedule to be chopped up and changed where I see fit, or how needs be.
The vast majority of my time is devoted to client retainer hours – as you would expect – with the rest of my hours going towards things like proposals, meetings and other non-client related responsibilities.
As an SEO executive, I am responsible for the strategies, workflows and ultimately the results for that handful of clients that I have control over. Each client is at a different stage in their progression, and each has different needs, which makes the work I do for my clients always varied and interesting. Each day I am tackling a different aspect of SEO. In this sense, there’s no ‘typical’ piece of work that I do every day.
This work loosely falls into four categories: research, auditing, formulation and implementation. If a client is starting out in SEO, their strategy will include researching keywords, their niche market and their competitors to gain an understanding of how best to approach optimisation. After this, an SEO exec should be left with an action list of things that needs optimising/improving, sorted by order of importance. Typically, whatever brings the most powerful results and is the quickest to implement is prioritised first – which is usually why the two months of a client’s SEO strategy is devoted to keyword research and creating a meta strategy. After this, it is up the SEO exec to create and implement the changes they require.
In contrast to the specifics of what I do for each client, I like to structure each day as simply as I can. I like to focus on two clients each day – one before lunch and one after lunch. Typically I’ll schedule three hours from 9 AM to 12 PM for my first client. This allows time for internal tasks and for me to fully realise what I’ll exactly be doing that day. After I’m comfortable with what I’m doing and how I’ll go about doing it, I’ll dive into the first block of client hours for the day.
Within this three/four-hour block, other things may crop up that will need my attention. This can be things like checking a client has implemented something correctly and fully, corresponding internally with developers about a website change that in some way involves me, or revising some aspect of work following on from client comments. Usually I’m more than happy to drop what I’m doing to go do something or help out with something temporarily. Sometimes something unexpected may crop up – like, for example, if a website were to stop tracking traffic or goal completions, this is something serious that would need to be looked at as soon as possible.
If not, it’ll be put on the back burner, and I’ll continue doing whatever I was doing previously.
After lunch, I’ll move onto my second client for the day, and begin/continue the work I outlined in their strategy earlier that month. Essentially, what I’m typically left with at the end of each day are two or more pieces of work for two clients, either completed or in progress for completion. A backlink profile audit, for example, can take anywhere from 1 hour to 12 hours, depending on the client. Sometimes it can be frustrating to leave a piece of work to be completed later, but what I’ve found is that returning to something on a different day with a fresh pair of eyes always results in a better end-product.
If you’d like to read about the specifics of SEO, that’s a different blog for a different day.
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