My First Superyacht Launches
We’re delighted to announce the launch of our latest client website, MY FIRST SUPERYACHT, designed in collaboration with brand innovators, One Menagerie, for client, Ocean Independence.
One Menagerie is responsible for all brand and marketing of Ocean Independence, one of the world’s leading superyacht brokerage houses. Following delivery of a lifestyle-led re-brand across their 16 global offices, One Menagerie spearheaded a global campaign across digital and live events to drive market share of the luxury charter market.
One Menagerie selected Clicky as a partner, drawing on our creativity and technical expertise to support the commercial objectives and creative direction to build a market-leading site.
MY FIRST SUPERYACHT is an interactive guide to the world of superyacht charter, designed to inspire and inform HNW first-timers, showcasing exciting itineraries and Ocean Independence’s expertise, managing the largest crewed charter fleet in the world.
With MY FIRST SUPERYACHT, high-end travellers and future wealth owners can immerse themselves in awe-inspiring itineraries that demonstrate the many sides of yachting, from remote, family-friendly adventures to glamorous hotspot hopping. Across this ground-breaking platform, Ocean Independence’s experienced charter brokers also offer their own professional recommendations and insider information, showing first-time charterers that no vacation offers the freedom, luxury or bespoke levels of service that a superyacht charter does.
The site was designed and developed over a number of months, drawing on talent from across the agency to work with the clients to achieve their final goal.
Sam Laurie, Creative Director at One Menagerie commented:
“MY FIRST SUPERYACHT brings to life the unparalleled experience of chartering a superyacht. The image-led platform uses a combination audio, video and imagery to inspire an international audience that may have never chartered a superyacht before. Throughout the design, we have created a fun and interactive experience that seeks to ‘humanise’ a selection of itineraries in a digital age’