Get better email marketing results with video gifs

A study from Experian showed that “72% of clients who’ve utilized animated gif’s or cinemagraphs experience higher transaction-to-click rates”.
We often use animated gifs in our own email campaigns and we have noticed loads of retailers really taking advantage. Here are some creative examples…
email-marketing-mrporter-lounge
email-marketing-amerapp-beanie
email-marketing-rent-the-runway
email-marketing-singer22-2
We recently showed you how to turn videos into animated gifs and providing they are small enough (we would suggest no bigger than 3mb for a feature area) and they loop nicely, they work a treat!
If you want to take advantage of the power of video elements in email campaigns to catch the attention of your potential customers, then give us a shout and our designers will get to work!

Written by Oli Yeates

CEO/Founder

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