Get better email marketing results with video gifs

A study from Experian showed that “72% of clients who’ve utilized animated gif’s or cinemagraphs experience higher transaction-to-click rates”.
We often use animated gifs in our own email campaigns and we have noticed loads of retailers really taking advantage. Here are some creative examples…
We recently showed you how to turn videos into animated gifs and providing they are small enough (we would suggest no bigger than 3mb for a feature area) and they loop nicely, they work a treat!
If you want to take advantage of the power of video elements in email campaigns to catch the attention of your potential customers, then give us a shout and our designers will get to work!

Written by Oli Yeates


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