Gmail Sponsored Promotions

You may have noticed when logging in to your Gmail account that adverts are now appearing within your email account? These are known as GSPs!
GSPs are a new form of online advertising within the Google platform, whereby advertising campaigns are conducted based on your recent email behaviour and online purchases.
Below provides an overview of where the new GSPs will appear within Gmail:
Gmail-sponsored-Promotions
Running a GSP campaign allows you to advertise to your desired demographic with 3 types of advertising:

  • Rich Promotion ads serves as an advert to generate initial engagement to your desired demographics within the desktop promotions tab of Gmail.
    Field_Trial
  • Teaser ads creates initial engagement with a user within your demographics; upon clicking this the user will then be served the fully expanded ad, which looks like an email.
    teaser-ad-closed
  • Fully expanded ads are served to a user clicking on the teaser advert. A creative then expands into the email area of Gmail, which allows for videos, click to call (where relevant), brand creative and data capture to be embedded within your campaign creative.

    teaser-ads

Currently, we are trialling this new beta service for a number of clients. If you would like to find out more on how GSPs will work for you please click here or call us on 0800 222 9300 to discuss with one of our PPC experts.

Written by Amy Norris

Brand & Agency Marketing Manager