Google Image search now offering style ideas

A nice little feature has been added to Google Image search on the Android Google app and general mobile search results pages called “style ideas”.
The concept is to offer style ideas linked to the product you’ve searched for so you never need to leave Google when looking for your next pair of shoes.
Google have said:

“Today, we’re introducing a new feature called “style ideas” in the Google app for Android and mobile web, which will surely help boost your search style IQ. Now while perusing fashion product images, Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life.”

Here it is in action:
We think it’s a really nice new feature but will not be great news to Pinterest & Instagram who get the lion’s share of these types of searches. It’s another way of keeping more people on Google and clicking those ads!
Find out more here >>

Written by Oli Yeates


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