Google introducing shopping ads to image search
Google said that product images are the feature that consumers use most when shopping, which is why Google are introducing shopping ads into their image search.
As users browse images, they will be served with relevant products from shopping ads, which means they can easily click through and buy from your website. This is great news for advertisers, who now have another location within Google’s search engine to target consumers.
We have another Google Ads update to share with you all very soon – keep an eye out on our #magazine!
Image and information source: Google