Google Summer Search Trend Statistics 2015

Some interesting trends have appeared, and some more unexpected than others. We’ve chosen our top 8 Google searches:

• 58% of flight purchases were made directly on the airline website, with only 18% made on comparison websites – this surprised us slightly, as consumers are more thrifty than they used to be
• The USA was the most searched for country abroad, followed by France and then Italy.



• The Most searched for city within the UK was unsurprisingly, the capital: London.
• Polarised sun glasses had the largest YOY growth with +45%, followed by aviators with +26%.



• What bikini styles were people searching for? Google can tell you that too, as tankini search queries were up 15,000% YOY.
• Disneyland Paris was the most searched for tourist attraction.



• Chester Zoo was the fifth most searched for!
• Last year, searches for “bbq” peaked on the hottest day of the year which was the 17th July.

sources & images: ThinkwithGoogle