Google to Start Penalising Websites with Pop Up App Install Ads

Yesterday, Google announced that it would begin penalising the search rankings of websites that use pop-up mobile ads asking users to install an app. This bold move by Google doesn’t come as much of a surprise, however it’s likely to have a huge impact on advertisers and publishers!
Here’s what Daniel Bathgate, a software engineer at Google had to say on the effect pop up app install ads have when searching: “Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page”.
During its mobile friendly tests, Google will tell sites they should avoid showing these ads. Any sites that ignore Google’s advice after November 1st will not be considered mobile friendly, and this is a crucial ranking factor when determining which sites appear higher in the search results.
Google are encouraging app install banners to be used, as these give users more control, over full screen ads that can become frustrating. They say: “Banners provide a consistent user interface for promoting an app and provide the user with the ability to control their browsing experience”.
As one Tweeter rightly pointed out however, Google are not exempt from sharing these ads themselves:
Google Pop Up Ads
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Written by Shannon May