We have spent today hosting our latest strategy session with our partners at Google. As a Google Premier Partner, a status awarded to only the top 3% of UK agencies, these sessions are essential for ensuring our clients stay at the forefront of the digital landscape.

A huge thank you to Payal from the Google team for joining us today and sharing such valuable insights into the roadmap for the year. We also want to say a big thank you for the brilliant YouTube merch 🙌🏼

Key Takeaways for 2026

Today's session focused heavily on the evolution of search and the impact of generative AI. With Google Gemini recently surpassing 2 billion monthly visits and the integration of AI into consumer journeys is now a core reality for our brands.

• AI Mode for Shopping: Google is shifting towards a conversational discovery process. High-quality structured data is now the primary driver for visibility.

• Performance Max Evolution: New "Search Themes" and transparent reporting are allowing for more strategic agency input while machine learning manages real-time bidding.

• Platform Liquidity: Focus is on giving platforms the freedom to find conversions across various placements.

Looking Forward

Today was just the start of our collaborative efforts for the year. We are delighted to announce that we are likely to be teaming up for more of our events planned later in the year, with Google set to be an integral part of them.

Maintaining our Premier status requires a consistent demonstration of client growth and these upcoming events will provide even more opportunities for our clients to gain direct insights from Google product specialists like Payal.