Guest blogging: The latest casualty of the SEO world.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Unfortunately, with any measurable tactic there will always be some that take advantage of this and run with it. Therefore taking what used to be a good-quality linkbuilding method and turning it into something spammy, with large-scale automation and article spinning.
“…over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
There have been hints for the past year or so that Google would be going after spammy guest bloggers and Matt Cutts’ public stance is further confirmation.
The post certainly sparked debate, with some retorting that guest posting would still be a perfectly valid method of link building, and agreeing with Matt in that if you have a relationship with the editor, the content being produced is of a high-quality and is useful to the blog readers, and you don’t overload on the volume of guest posts you produce or use this as your main tactic, you should have no issue.
Others have claimed that Matt’s comments are too broad and if Google are basing this on volume alone, then surely all news sites with contributing editors should also be penalised, should they not?
This response caused Matt to publish an update, to further clarify exactly whom he was aiming his comments at.
“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
So what do we think?
Like many others, we have known all along that guest posting involved a good quality site, relevant and useful content and no money changing hands, so if we are to take Google’s stance literally, we don’t have a problem.
We have never relied on this method as a link-building tactic on its own and for those of us in the SEO department, our buzzwords are currently ‘content, content, content’.
Will there be fewer people accepting guest posts from those they have no relationship with, regardless of whether it is a great piece? Perhaps. People are afraid to step on Google’s toes, so a bold statement like this is bound to cause a bit of a frenzy.
So our take on this is that you can still guest post, still contribute to a good-quality site where you feel you can add value. But take the time to build the relationship with the blog/site owner first, don’t attempt to build volumes of links solely by guest posting, and do not pay for links!
Never pitch with a link in mind; always pitch with the information you have to offer.
“Ultimately, this is why we can’t have nice things in the SEO space”, and isn’t that a shame.
Get in touch for more information about how this update might affect you and how we can help.
Read the original post here.
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Written by Amy Norris

Brand & Agency Marketing Manager