AI Visibility Tools: Track Your Brand in AI (July 2025)

How to Track Your Brand in AI: A Guide to AI & LLM Visibility Tools

As AI search becomes more prominent - from Google’s AI Overviews & AI Mode to ChatGPT and Perplexity – marketers are beginning to ask a new question: “Is my brand showing up in AI results?”

If you're wondering how to monitor your presence across these emerging channels, you’re not alone. Traditional SEO tools don’t yet give you full visibility into AI-first platforms. That’s where a new category of AI visibility tools comes in.

Complete list of AI Visibility Tools

Here's a pretty complete list of AI visibility trackers (you might want to bookmark this!)

Waikay

Tracks brand presence across multiple AI models with detailed reports.
 🔗 https://www.waikay.com

Promptwatch

See how prompts mentioning your industry or competitors result in brand inclusion.
🔗 https://www.promptwatch.io

Trakkr

A robust AI analytics platform with custom tracking and alerts.
🔗 https://www.trakkr.ai

Profound

Monitors brand citations in AI answers and measures sentiment.
🔗 https://www.profound.xyz

LLMrefs

Provides backlink-style data for references in LLM-generated responses.
🔗 https://www.llmrefs.com

Quno AI

Visualises where your brand shows up in AI-generated content and Q&A.
🔗 https://www.quno.ai

Peec AI

Tracks your “first mention” rate and competition across popular AI tools.
🔗 https://www.peec.ai

GPTrends

Analyses trends across GPT-based outputs to find brand gaps and opportunities.
🔗 https://www.gptrends.io

First Answer

Optimise to become the first answer across generative search tools.
🔗 https://www.firstanswer.ai

Writesonic

Offers an AI mention monitoring feature alongside its content generation tools.
🔗 https://writesonic.com

Deepserp

AI SERP-style tracking, showing which brands are being surfaced.
🔗 https://www.deepserp.com

essio

A newer player focusing on LLM brand benchmarking.
🔗 https://essio.ai

Cognizo

Tracks brand recall in AI search and summarisation engines.
🔗 https://www.cognizo.ai

Qwairy

Tracks your brand’s visibility, mentions, and sentiment across 15+ AI platforms
🔗 https://www.qwairy.com

Openforge

All‑in‑one platform that helps brands analyse, track, & improve their visibility in AI search.
🔗 https://www.openforge.ai

Atomic

AI visibility platform designed to help brands optimise their presence across generative models
🔗 https://www.atomic.ai

NEW - Added 16th July

Ziptie

Tracks brand mentions across AI platforms like ChatGPT, Google AI Overviews, and Perplexity, offering an AI Success Score and competitor comparisons.
🔗 https://www.ziptie.ai

Spotlight

Monitors share of voice in ChatGPT, Claude, Gemini, and more, with sentiment analysis and content source insights.
🔗 https://www.spotlightai.io

Sigmfy

Limited public information available; likely in early development or private beta
🔗 No public site currently available

Scrunch

Analyses how your brand appears in AI responses across different personas to optimise audience-specific messaging.
🔗 https://www.scrunch.ai

Ahrefs - Brand Radar

Recently rolled out top-level LLM/AI data in the Domain Overview report.
🔗 https://ahrefs.com

 Semrush – AI Toolkit

Includes features for brand tracking and generative AI monitoring within the SEO toolset.
🔗 https://www.semrush.com

Why AI & LLM Visibility Matters

While traditional search rankings still dominate most marketing strategies, AI-generated responses are quickly becoming a new front for discovery. These platforms don’t just serve blue links – they summarise, recommend, and replace the need to click.

This means your brand could be:

• Mentioned in an AI answer

• Excluded from top recommendations

• Summarised inaccurately by a chatbot

In this new landscape, AI visibility tools help you monitor and improve how AI models perceive and present your brand. They're essential if you want to stay competitive and ensure your content is being recognised by the likes of ChatGPT, Google SGE, and others.

What Are AI Visibility Tools?

AI & LLM visibility tools are platforms designed to track your brand presence across AI search engines and chat-based interfaces. Rather than focusing on traditional SERP positions, they analyse AI-generated responses to determine:

• Whether your brand appears in AI outputs

• Which queries generate AI mentions

• What tone or context surrounds your brand in those mentions

• How often competitors are featured instead
  
  

These tools give marketers a clearer picture of performance across AI platforms that are not tracked in conventional keyword rankers.