AI Visibility Tools: Track Your Brand in AI (July 2025)
Tuesday, July 15, 2025
Discover how AI visibility tools help you track brand mentions in ChatGPT, Google SGE & more. Stay visible in the AI-driven search landscape.
HC

Written by
Head of Organic
How to Track Your Brand in AI: A Guide to AI & LLM Visibility Tools
As AI search becomes more prominent - from Google’s AI Overviews & AI Mode to ChatGPT and Perplexity – marketers are beginning to ask a new question: “Is my brand showing up in AI results?”
If you're wondering how to monitor your presence across these emerging channels, you’re not alone. Traditional SEO tools don’t yet give you full visibility into AI-first platforms. That’s where a new category of AI visibility tools comes in.
Complete list of AI Visibility Tools
Here's a pretty complete list of AI visibility trackers (you might want to bookmark this!)
Waikay
Tracks brand presence across multiple AI models with detailed reports.
🔗 https://www.waikay.com
Promptwatch
See how prompts mentioning your industry or competitors result in brand inclusion.
🔗 https://www.promptwatch.io
Trakkr
A robust AI analytics platform with custom tracking and alerts.
🔗 https://www.trakkr.ai
Profound
Monitors brand citations in AI answers and measures sentiment.
🔗 https://www.profound.xyz
LLMrefs
Provides backlink-style data for references in LLM-generated responses.
🔗 https://www.llmrefs.com
Quno AI
Visualises where your brand shows up in AI-generated content and Q&A.
🔗 https://www.quno.ai
Peec AI
Tracks your “first mention” rate and competition across popular AI tools.
🔗 https://www.peec.ai
GPTrends
Analyses trends across GPT-based outputs to find brand gaps and opportunities.
🔗 https://www.gptrends.io
First Answer
Optimise to become the first answer across generative search tools.
🔗 https://www.firstanswer.ai
Writesonic
Offers an AI mention monitoring feature alongside its content generation tools.
🔗 https://writesonic.com
Deepserp
AI SERP-style tracking, showing which brands are being surfaced.
🔗 https://www.deepserp.com
essio
A newer player focusing on LLM brand benchmarking.
🔗 https://essio.ai
Cognizo
Tracks brand recall in AI search and summarisation engines.
🔗 https://www.cognizo.ai
Qwairy
Tracks your brand’s visibility, mentions, and sentiment across 15+ AI platforms
🔗 https://www.qwairy.com
Openforge
All‑in‑one platform that helps brands analyse, track, & improve their visibility in AI search.
🔗 https://www.openforge.ai
Atomic
AI visibility platform designed to help brands optimise their presence across generative models
🔗 https://www.atomic.ai
NEW - Added 16th July
Ziptie
Tracks brand mentions across AI platforms like ChatGPT, Google AI Overviews, and Perplexity, offering an AI Success Score and competitor comparisons.
🔗 https://www.ziptie.ai
Spotlight
Monitors share of voice in ChatGPT, Claude, Gemini, and more, with sentiment analysis and content source insights.
🔗 https://www.spotlightai.io
Sigmfy
Limited public information available; likely in early development or private beta
🔗 No public site currently available
Scrunch
Analyses how your brand appears in AI responses across different personas to optimise audience-specific messaging.
🔗 https://www.scrunch.ai
Ahrefs - Brand Radar
Recently rolled out top-level LLM/AI data in the Domain Overview report.
🔗 https://ahrefs.com
Semrush – AI Toolkit
Includes features for brand tracking and generative AI monitoring within the SEO toolset.
🔗 https://www.semrush.com
Why AI & LLM Visibility Matters
While traditional search rankings still dominate most marketing strategies, AI-generated responses are quickly becoming a new front for discovery. These platforms don’t just serve blue links – they summarise, recommend, and replace the need to click.
This means your brand could be:
Mentioned in an AI answer
Excluded from top recommendations
Summarised inaccurately by a chatbot
In this new landscape, AI visibility tools help you monitor and improve how AI models perceive and present your brand. They're essential if you want to stay competitive and ensure your content is being recognised by the likes of ChatGPT, Google SGE, and others.
What Are AI Visibility Tools?
AI & LLM visibility tools are platforms designed to track your brand presence across AI search engines and chat-based interfaces. Rather than focusing on traditional SERP positions, they analyse AI-generated responses to determine:
Whether your brand appears in AI outputs
Which queries generate AI mentions
What tone or context surrounds your brand in those mentions
How often competitors are featured instead
These tools give marketers a clearer picture of performance across AI platforms that are not tracked in conventional keyword rankers.