How Voice Search will impact SEO
Voice search is here and it’s here to stay. We’re taking a look at how this changes traditional SEO strategies, and whether your Website is ‘Voice Search Friendly’.
SEO is facing a big change.
For anyone who works on an SEO strategy on a regular basis, it is widely accepted that the strategies behind SEO constantly change, and methods which would have been great for rankings and visibility in 2012 are not only no-longer beneficial, but can now hinder organic performance.
If any SEO professionals have been ignoring voice search, the time for action is now. It can be said with confidence that this is not a short term trend; voice search is growing and it’s now common to see people using voice search instead of typing on their smartphones or other devices. AEO is the commonly used abbreviation for this new practice, standing for Answer Engine Optimisation.
How does voice search change traditional SEO methods?
- Keyword Targeting
The way in which everyone talks and writes differs, and keyword targeting on websites needs to take this into consideration. Voice search is much more personalised, specific and generally consists of more long-tail keywords. We’ve provided a couple of examples below to help show the differences;
Traditional Typed Search: “Restaurants in Chester”
Voice Search: “Where are the best places to eat in my area?”
Traditional Typed Search: “Weather in Chester”
Voice Search: “Do I need an umbrella today?”
As a part of the Clicky SEO strategy – we strive for your website to be visible for as many relevant keywords as possible. This is so that no matter what, how or where the user searches, as long as the user intent is related to your website offerings, we aim for the website to be visible for them on search engine results pages.
2. Remember your NAP
No, taking a siesta isn’t the answer here! Instead, you need to ensure that your website’s company Name, Address and Phone number is consistent and correct in as many areas online as possible.
As shown in the examples above – many people expect localised results, so if your company address isn’t present online but you’re located near the user, you may not appear at all for searches in their area.
- Website Content Structure is Key
If a user is searching for information via voice search, they don’t want to be told that there’s a list of 10,000 websites writing about this topic. The user wants and expects the information to be presented to them straight away, without needing to choose which website to get it from first.
Content plays a big role here. How content is structured and worded can allow Google to find answers to voice searches quickly, meaning that the answer given to the user could be provided from your website, providing that it’s written in an easy-to-extract way.
For existing SEO purposes, this is also beneficial as it can influence Google’s creation of featured snippets from your website content – allowing the website to gain that sought-after 0 ranking position.