Instagram launch IGTV & reach 1 billion users

In a public announcement in San Francisco yesterday Instagram announced reaching the huge milestone of 1 billion users and the launch of IGTV.

Avid users may have already noticed the new IGTV icon at the top of the app – see below:

IGTV is a new app for watching long-form, vertical video from favorite Instagram creators. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app. The idea is you can start to use Instagram like YouTube and watch longer, designed for mobile (vertical) videos from the people you follow.

Here is the explanation from Insta:

“IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.

Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.

Kevin Systrom, Co-Founder & CEO”

We love the idea and it makes sense to take on YouTube’s dominance and we are glad to see it is built into the existing app.

We haven’t spotted any ads yet but they will be coming soon!

Find out more here >>

Written by Oli Yeates


Follow Oli on Twitter