iPhone the No.1 email client*
The iPhone is the most commonly used by recipients of our monthly email newsletters.
This is great for email marketing as iPhone email clients do not ask you if you want to “download images” upon receipt and even better they communicate with people on the move.
So what does it mean for businesses?
Well if you are sending email newsletters you need to consider either a mobile version of your website or making your website responsive. Why? Because clicks from your newsletter will open the user’s mobile web browser (usually Safari) and you want to ensure your users can use your website effectively.
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* data from our own email marketing campaigns – correct as of July 2013