Own Life West Cheshire

West Cheshire CCG and West Cheshire & Chester Council have teamed up to create a fantastic new initiative titled Own Life West Cheshire.
The initiative has been designed to educate West Cheshire residents about self care, and how they can improve their health and well being through making some important lifestyle changes.
West Cheshire CCG and WCCC came to us to create a brand for the new initiative and a digital marketing strategy that would engage the local community. The whole project has been a real team effort, with the design team creating the own life brand and website, our development team turning the design into a fantastic informative website, and then our marketing team creating, managing and optimising the social campaigns across Facebook, Instagram and Twitter.
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The campaign involves local healthcare hero’s Julie who has depressive and anxiety disorder and Andy who has Type 1 Diabetes. They both effectively manage their conditions on a daily basis. They each have a case study on the site, featuring a video where they explain how they took back control. It really is a great way to try and get a very important message across, and encourage others to get involved.
In addition to Julie & Andy discussing Diabetes and Mental Wellbeing, there’s also information on the website detailing campaigns that are currently on-going across England, including: Stoptober, Alcohol Awareness and Stay Active in Winter.
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We are thrilled to have been chosen for this exciting and meaningful project, and the response to date has been extremley positive and well received.
Join in the conversation using the hashtag #OwnLifeWestCH and find our more about the initiative by visiting the website here.

Written by Shannon May