Mobile Conversions are on the Increase
In their latest best digital stats of the week round up, Econsultancy found that ‘Affiliate Window’s mobile traffic conversion rate rose to 4.56% in the last quarter of 2015’. When compared with the same period in the previous year, this is an increase of 3.78%.
Last year it was projected that sales on smartphones in the US will total $252 billion by 2020, even though there is still a disconnect between search and sales traffic on mobile devices. This disconnect is most likely because of the poor mobile experience consumers have become used to over the many years smartphones have been in the game. Year on year though, improvements are made, technology advances and businesses come to realise that mobiles are the way forward and considering a mobile first approach when designing their strategy is important.
Other findings in econsultancy’s article include:
- 1,179 of sales were generated through a smartphone each hour, meaning there were 57,119 sales per day.
- 35.6% of revenue generated for advertisers came from smartphones in the last quarter in 2015.