“mobile-friendliness” now a google ranking signal #Mobilegeddon

Google announced back in February that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
So what does that all mean?
Basically, if you haven’t already got a responsive or mobile edition of your website, Google will find it less appealing when it comes to ranking your site. This is all part of Google’s effort to improve the user experience for the huge numbers of mobile and tablet web users and it is the first time Google have made a clear and solid statement on the issue of mobile web design.
My website isn’t responsive! What do I do?
If you’re not sure (Google have a tool to help) or already know your website is not mobile-friendly then you should look into updating your website ASAP. Here at Clicky we can either rebuild your entire website to make it fully-responsive or try to make your current website mobile-friendly.
Not sure what’s best to do? Pop in and see a member of our helpful web team and we will let you know what would be involved. It could be the best investment you will make all year! – call 0800 222 9300 today!
Useful Links: Google’s Announcement | Google’s Mobile-Friendliness Testing Tool | Google’s Mobile Guide

Written by Oli Yeates


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