Top 20 Christmas gifts for men 2026, ranked by UK Google searches

Part of our UK Christmas search series: the top 20 gifts by UK Google searches for everyone, men, women, boys and girls.

Looking for the most popular Christmas gifts for men in 2026? We ranked the UK's biggest men's gift brands and products by how many people are expected to search for them this Christmas, using real search data rather than a hunch. The result is a top 20 led by the PS5, the Nintendo Switch 2 and the Apple Watch, with the Xbox Series X and Arc'teryx rising fastest and the New Balance 9060 cooling the most.

Each figure is a prediction: what the gift drew last November and December, moved by how interest has changed since. We explain the method, and what it cannot see, just below the grid. If you are buying, it is a good steer on what will be hard to find by December. If you sell gifts for men, or advertise them, it shows you where the demand is and when it arrives. For the overall picture, see our top 20 most popular Christmas gifts in the UK.

How we predict the most popular gifts for men this Christmas

Every figure in this post is a prediction, and it is built from 2 pieces of evidence rather than a hunch.

1. Search volumes tell us the size of last Christmas. Semrush records how many times each gift was searched on Google in the UK every month. For every product on the list we took its searches in November and December 2025, the 2 months when Christmas buying actually happens. That is the baseline: how big the gift was last time, at the moment it mattered.

2. Google Trends tells us how interest has moved since. For each product we compared Google Trends interest in October 2026 with October 2025. If a gift is drawing 37% more interest than it was a year ago going into the season, we expect its Christmas to be 37% bigger too. If interest has fallen by a third, we expect its Christmas to shrink by the same amount.

Multiply the 2 and you get the expected UK searches a month this Christmas. We rank on that number, rounded to 2 significant figures, and we show last Christmas's figure next to every entry so you can see the step.

Why not just use the yearly average?

Because the yearly average hides exactly the things a Christmas list needs to show. Xbox Series X averages 201,000 UK searches a month across the year, but it drew around 330k a month last November and December, and with interest up 49% we expect around 490k this time. The average would have undersold it.

It cuts the other way when interest is cooling. New Balance 9060 drew around 230k a month last Christmas, but Google Trends interest is down 36% on last October, which puts it at around 150k a month and 15th on the list. A yearly average would have ranked it higher and told you nothing about the direction.

What the method cannot see

• Launches. A product with no Christmas to compare against is shown at its current run rate, and its actual Christmas will be bigger.
• Stock. Search interest measures what people want, not what they can buy. Limited editions and launch-year consoles sell out, and the searches carry on regardless.
• November surprises. A product that goes viral in late November will not be in October's data, which is a good reason to re-run this in December.

The top 20 Christmas gifts for men in 2026, ranked

Every gift is ranked by the UK Google searches a month it can expect this Christmas. Each entry links to the product on Amazon, and the top 10 carry the live Google Trends chart for the past 2 years so you can see the shape for yourself.

1. PS5

1.1m UK searches a month expected this Christmas · up 37% on last October (770k last Christmas)

The most searched gift for men this Christmas, and it is not close. The PS5 drew around 770k UK searches a month last November and December, and with interest up 37% on last October it is on course for about 1.1m a month this time. GTA 6 (number 4) is pulling PS5 searches along with it: a GTA VI PS5 controller is already a breakout search.

Shop PS5 on Amazon

2. Nintendo Switch 2

780k UK searches a month expected this Christmas · up 37% on last October (570k last Christmas)

Its first full Christmas. 570k searches a month last Christmas, up 37% on last October, so around 780k a month expected. Searches for the Zelda 40th anniversary edition and resale prices suggest the limited editions will be hard to find by December.

Shop Nintendo Switch 2 on Amazon

3. Apple Watch

590k UK searches a month expected this Christmas · up 1% on last October (590k last Christmas)

The steadiest big name on the list. Around 590k searches a month last Christmas and interest is flat on last October (up 1%), so expect about the same again. Apple Watch searches peak in November rather than December, which makes it a Black Friday gift as much as a Christmas one.

Shop Apple Watch on Amazon

4. GTA 6

560k UK searches a month expected this Christmas · pre-launch, so no like-for-like last Christmas

With launch finally in sight, Grand Theft Auto VI is already running at around 560k UK searches a month, before anyone can buy it. There is no like-for-like last Christmas, so we show its current run rate; its actual Christmas will be bigger.

Shop GTA 6 on Amazon

5. Xbox Series X

490k UK searches a month expected this Christmas · up 49% on last October (330k last Christmas)

The fastest-rising console on the list. Interest is up 49% on last October, taking it from around 330k searches a month last Christmas to about 490k this time.

Shop Xbox Series X on Amazon

6. Oura Ring

460k UK searches a month expected this Christmas · up 37% on last October (340k last Christmas)

The smart ring has become a mainstream gift. Up 37% on last October and heading for around 460k searches a month, from 340k last Christmas. Health tracking is a theme of this list: Whoop and Fitbit are both up too.

Shop Oura Ring on Amazon

7. Arc'teryx

390k UK searches a month expected this Christmas · up 61% on last October (240k last Christmas)

The biggest riser in the top 10. Arc'teryx interest is up 61% on last October, so its 240k searches a month last Christmas could become around 390k. Barbour jackets are up 27% too, just outside the top 20, while The North Face and Carhartt are both down.

Shop Arc'teryx on Amazon

8. AirPods

260k UK searches a month expected this Christmas · down 15% on last October (300k last Christmas)

Still a top 10 gift at around 260k searches a month, but interest is down 15% on last October and AirPods Pro are down 30%.

Shop AirPods on Amazon

9. Kindle

260k UK searches a month expected this Christmas · up 16% on last October (220k last Christmas)

Up 16% on last October and heading for about 260k searches a month. Kindle searches stay high into January too, as new owners go looking for books.

Shop Kindle on Amazon

10. Warhammer

250k UK searches a month expected this Christmas · up 14% on last October (220k last Christmas)

The hobby gift of the year. Warhammer is searched heavily all year, but it still lifts at Christmas and is up 14% on last October, to around 250k a month. Lego is a breakout search under "christmas gifts for men" too.

Shop Warhammer on Amazon

11. Meta Quest 3

180k UK searches a month expected this Christmas · down 30% on last October (260k last Christmas)

A big Christmas gift last year at around 260k searches a month, but interest is down 30% on last October. Expect about 180k a month this time.

Shop Meta Quest 3 on Amazon

12. Carhartt

170k UK searches a month expected this Christmas · down 12% on last October (190k last Christmas)

Workwear as fashion is cooling slightly: down 12% on last October, to around 170k searches a month from 190k last Christmas.

Shop Carhartt on Amazon

13. Yeti

160k UK searches a month expected this Christmas · up 25% on last October (130k last Christmas)

Up 25% on last October and heading for around 160k searches a month. The premium drinkware gift for men is growing while the Stanley cup cools.

Shop Yeti on Amazon

14. Fitbit

150k UK searches a month expected this Christmas · up 6% on last October (140k last Christmas)

Up 6% on last October, at around 150k searches a month. The cheaper way into the health-tracking gifts higher up the list.

Shop Fitbit on Amazon

15. New Balance 9060

150k UK searches a month expected this Christmas · down 36% on last October (230k last Christmas)

The biggest faller on the list. The 9060 drew around 230k searches a month last Christmas, but interest is down 36% on last October, which puts it at about 150k this time.

Shop New Balance 9060 on Amazon

16. Steam Deck

120k UK searches a month expected this Christmas · down 28% on last October (160k last Christmas)

Down 28% on last October, to around 120k searches a month. The handheld PC is cooling while the Switch 2 grows.

Shop Steam Deck on Amazon

17. Dior Sauvage

110k UK searches a month expected this Christmas · down 10% on last October (130k last Christmas)

The most searched fragrance on this list, at around 110k a month this Christmas, but down 10% on last October. Generic "mens aftershave" searches are up 21% and "aftershave for men" is a breakout, so fragrance shoppers are browsing more widely.

Shop Dior Sauvage on Amazon

18. The North Face

99k UK searches a month expected this Christmas · down 6% on last October (110k last Christmas)

Down 6% on last October, to around 99k searches a month. Still a staple, but the growth in outerwear has gone to Arc'teryx and Barbour.

Shop The North Face on Amazon

19. Whoop

98k UK searches a month expected this Christmas · up 5% on last October (93k last Christmas)

Up 5% on last October at around 98k searches a month, and steady all year rather than peaking at Christmas.

Shop Whoop on Amazon

20. Creed Aventus

94k UK searches a month expected this Christmas · down 7% on last October (100k last Christmas)

The luxury fragrance on the list, at around 94k searches a month, down 7% on last October. December is its biggest month, so it is a last-minute gift for many.

Shop Creed Aventus on Amazon

Which gifts for men are rising, and which are fading

Three themes stand out. Consoles are up across the board: the PS5 and Nintendo Switch 2 are both up 37% and the Xbox Series X 49%, while the Steam Deck and Meta Quest 3 are both down by more than a quarter. Health tracking is growing, with the Oura Ring up 37% and Whoop and Fitbit both up. And in clothing, the money is moving: Arc'teryx is up 61% and Barbour 27%, while the New Balance 9060, Carhartt and The North Face are all down.

What UK shoppers are searching for right now

Google Trends flags the searches growing fastest around a topic. These are the rising searches around "christmas gifts for men", "gifts for men", "gifts for dad" and "gifts for boyfriend" over the past 3 months. A "breakout" is a search that has grown by more than 5,000%.

Generic gift searches are taking off

"Presents for men", "gifts for men this christmas" and "christmas gift ideas for him" are all breakouts, "mens christmas gifts" is up 300% and "christmas gift ideas for men" up 160%. "Christmas presents for dad" is up 700%. These are shoppers who have not decided yet, and they are the easiest to win with a good gift guide or category page.

The man who has everything

"Unique gifts for men who have everything" is up 200%, and "gifts for boyfriend who has everything" and "gifts for dad who wants nothing uk" are both breakouts. "Thoughtful christmas gifts for boyfriend" is breaking out too. The demand is for something that feels considered, not another gadget.

Stocking fillers, slippers and Secret Santa

"Stocking fillers for men", "mens slippers" and "hoodies for men" are breakouts, and "secret santa gifts for men" is up 170%. "Aftershave for men", "golf gifts" and "golf gifts for men" are breaking out as well, and so is Lego.

When people shop for men's Christmas gifts

Men's gift searches arrive late. 73% of the year's "christmas gifts for men" searches happen in November and December, and "gifts for men" and "gifts for dad" both peak in December rather than November. "Gifts for boyfriend" is the exception: it peaks in November, around Black Friday.

Search	Before November	November	December
christmas gifts for men	14%	37%	37%
gifts for men	17%	20%	31%
gifts for dad	13%	19%	35%
gifts for boyfriend	20%	26%	21%
mens aftershave	19%	18%	18%
mens slippers	21%	21%	26%

Share of each search's yearly volume (Semrush UK, August 2025 to July 2026). The rest falls between January and July.

What it means for retailers and advertisers

Gaming is the headline. 4 of the top 5 are consoles or games, and the PS5, Switch 2 and Xbox are all up by more than a third. Expect competition, and click costs, on console terms to climb through November.

Bid on the category, not just the brand. Dior Sauvage and Creed Aventus are both down, but generic "mens aftershave" searches are up 21% and "aftershave for men" is a breakout. The same is true of gifts: "presents for men" and "gifts for men this christmas" are breakouts. Shoppers are browsing before they choose.

Plan for a late peak. Men's gift searches are concentrated in December. Keep budget back for the final 3 weeks, and make sure delivery cut-offs and click and collect are clear.

Organise by recipient. Dad, boyfriend and husband searches behave differently, and "who has everything" is growing fast. Gift guides and landing pages built around who the gift is for will match how people actually search.

Most popular Christmas gifts for men 2026: your questions answered

What is the most popular Christmas gift for men in 2026?

The PS5, which is on course for around 1.1m UK searches a month this Christmas. The Nintendo Switch 2 (about 780k) and the Apple Watch (about 590k) are next.

What are the best tech gifts for men this Christmas?

The tech gifts with the most demand are the PS5, Nintendo Switch 2, Apple Watch, Xbox Series X and Oura Ring. The fastest risers are the Xbox (up 49%), the Oura Ring (up 37%) and the Kindle (up 16%). The Meta Quest 3, Steam Deck and AirPods are all down on last year.

What do you buy a man who has everything?

You are not alone in asking: "unique gifts for men who have everything" is up 200% and "gifts for dad who wants nothing uk" is a breakout search. The risers on this list are a good place to start: a hobby like Warhammer, or premium everyday kit like a Yeti tumbler or an Arc'teryx jacket, all of which are up on last year.

Which gifts for men are less popular than last year?

The New Balance 9060 (down 36%), Meta Quest 3 (down 30%), Steam Deck (down 28%) and AirPods (down 15%) have all cooled since last October. AirPods Pro are down 30%.

How do you predict the most popular Christmas gifts for men?

From search evidence. Each gift's UK Google searches in November and December 2025 (Semrush) give the size of last Christmas, and the change in Google Trends interest between October 2025 and October 2026 gives the direction since. Multiplying the 2 gives the expected searches a month this Christmas, which is what the list is ranked on.

Make this Christmas count

Search data shows you what shoppers want before they buy it. At Clicky, we use it to plan paid search, Shopping and social campaigns that meet demand at exactly the right moment. If you'd like help with your Christmas campaigns, get in touch.

How we did it

• Expected Christmas searches and ranking: each gift's UK monthly searches in November and December 2025 (Semrush UK database, monthly trend data), multiplied by its change in Google Trends interest between October 2025 and October 2026. A gift with no like-for-like last Christmas uses its current 3-month run rate. Figures are rounded to 2 significant figures.
• Year-on-year change: Google Trends UK interest for each product, comparing average weekly interest in October 2026 with October 2025. Each term was measured separately, so the figures show change over time, not relative popularity between brands.
• Search volumes: Semrush UK database, average monthly search volumes and monthly trend data, pulled 1 November 2026.
• Rising searches: Google Trends UK related queries for "christmas gifts for men", "gifts for men", "gifts for dad" and "gifts for boyfriend", past 3 months, as of 1 November 2026. Barbour (up 27%) and generic "mens aftershave" (up 21%) were measured the same way.

Sources

• Google Trends
• Semrush Keyword Overview, UK database