Nathan Smith appointed Group Technical Officer

After 13 years at Clicky, Nathan Smith steps up to lead technology across the whole of ClickyGroup.

We're proud to announce that Nathan Smith has been appointed Group Technical Officer at ClickyGroup. In his new role, Nathan will set the technical direction for every business in the group, from client website builds and our AI agents to the platforms our teams and clients use every day.

It's a move that reflects both how much Nathan has shaped Clicky over the past 13 years, and how central technology has become to everything we deliver.

13 years at the heart of Clicky

Nathan joined Clicky 13 years ago and has been behind a huge share of the websites we've launched since. Over that time he's seen the web move from hand-coded builds to modern CMS platforms, and now into the agentic era, where AI does more of the heavy lifting and developers spend more time on architecture, quality and security.

Earlier this year, Nathan and Oli launched Sprint, ClickyGroup's web development studio built for that agentic era. Sprint now delivers every Clicky website build, with Clicky leading on strategy, design and SEO. Nathan has led Sprint from day 1, and with a strong run of new web projects won in recent months, the studio is already growing fast.

What the Group Technical Officer role covers

ClickyGroup has grown from a single agency into a group of specialist businesses, including Clicky, Sprint and Amplify. As Group Technical Officer, Nathan will make sure the technology underneath all of them is joined up, secure and built to scale. His remit includes:

• Web development: continuing to lead Sprint and setting the standard for every website the group builds
• AI agents: overseeing the technical side of the Clicky Agents, the named AI assistants that support our teams across web, paid search, SEO, content and reporting
• Clicky One: guiding the development of our client platform, where AI-assisted delivery always passes through human approval
• Security and maintenance: strengthening how we protect every website we look after, including proactive vulnerability checks
• Group infrastructure: shared tools, hosting and systems that let each business move quickly without reinventing the wheel

In their words

Oli Yeates, CEO and founder of Clicky, said:

"Nathan has been part of Clicky for 13 years, and there's no one who understands how we build, and how we should build next, better than he does. AI is changing our industry quickly, and the agencies that thrive will be the ones whose technology is joined up, secure and genuinely useful to clients. Making Nathan Group Technical Officer puts that responsibility exactly where it belongs."

Nathan Smith, Group Technical Officer, said:

"I've loved building for Clicky's clients, and launching Sprint this year has been a highlight. This role is about bringing that same thinking to the whole group: making sure our websites, our AI agents and Clicky One all work together, and that everything we build is secure and ready for what comes next."

What it means for our clients

For clients, the change is simple: one person now owns the technical thinking across everything we do for you. That means websites that are built with search, paid media and AI in mind from the start, faster delivery through Sprint and our AI agents, and a sharper focus on keeping your site secure long after launch.

Please join us in congratulating Nathan on his new role. If you'd like to talk to Nathan and the team about a new website, a rebuild or how AI could support your marketing, get in touch.