The Haibike brand is synonymous with quality and performance and has long set the benchmark for innovation, design and reliability in the ebike market.
2018 saw the launch of new products across both the XDURO and SDURO ranges, which are sold throughout the UK via the exclusive distribution rights held by the Accell Group. Due to the recent success of our partnership with the Raleigh brand, the team were keen to create a UK website to support stockists in promoting the brand and their new range of bikes.
The brand was eager to more proactively market in the UK to support sales and drive users to a new tailored presence, with a focus on increasing awareness and growing the number of free personalised test rides and fitting sessions across the 100+ stockists in the UK.
The two individual ranges, the XDURO and the SDURO, have distinct and independent audiences and the website needed to reflect this.
Our aim was to deliver an exciting, interesting and interactive UK web presence for Haibike, which actively evokes the innovation and technology focus of the brand, positively and accurately positioning the new ranges in the market. The website features engaging animation and useful tools and resources to encourage users to discover more about the exciting new ranges available. Visitors can explore individual bikes and also book a local test ride.
Check out the website for yourself here.