Oli attends Carnival Cruise travel conference as keynote speaker
Our CEO and Founder, Oli, is keynote speaker at the “CLIA Broaden Your Horizon” conference. The CLIA (Cruise Lines, International Association) bring together cruise lines, travel agents and associated travel partners. They are dedicated to the expansion of ocean and river cruise holidays and the ‘Broaden your Horizon’ conference was aboard Carnival Cruise Lines’ newest ship – the Carnival Horizon.
It was a fantastic opportunity for attendees to experience the new cruise ship and Oli was delighted to be invited to help the audience discover the importance of a digital strategy. The audiences of families and millennials may not immediately consider a cruise, but will be convinced if they can experience and hear what the modern cruise holiday can offer. As with all travel and tourism, customers are driven to book a holiday by what they experience online. Reaching the audiences across new demographics will require a digital strategy with an emphasis on targeting the right people, at the right time, with the right content.
It’s a great honour to have been invited aboard this great new ship and to have the opportunity to talk to some brilliant agents. Our digital expertise in travel sector is second to none and it’s an industry we absolutely love.
Oli was invited to speak at the event after Andy Harmer (Director at CLIA UK & Ireland) met himself and MD, Sam, at the 2016 Global Travel Group Conference in Dubai and Oli in La Manga in 2016.