Digital marketing trends you can’t afford to miss in 2015

High quality content
If you’re sick of hearing about ‘high quality content’, but still aren’t doing anything about it, then you’re falling behind the crowd. High quality content is going to be a big thing in 2015 – even bigger and more important than 2014. Every single marketing article out there talks about content, big content, shareable content etc. Engaging and relevant content is one of the main considerations Google takes into account.
78% of chief marketing officers believe that bespoke, unique, and relevant content is the ‘future’ of marketing. And we think so too.
Mobiles will dominate
Some said 2014 was the year of mobile. Others are suggesting 2015 will outperform last year. Whoever is right, what we can expect to see is a surge in spending from mobile ads, as more and more people begin searching and shopping through their mobile and tablet devices instead of desktops.
The predicted increase of wearable technology in 2015 is another factor that will effect how consumers view their mobile devices. We’re excited to see what kind of technologies will appear in the coming years…
New technologies
And on that note, let’s take a look at what could be big in 2015. The iBeacon especially, which is an indoor positioning system – here’s an article that explains what it can mean for the future of retail.
iBeacon will attract customers through sending personalized content. It’s a pretty big thing for the app marketing world. Major brands in America are already using this technology.
If you’re looking to find more information about any of the above, then contact a member of our team today who will be more than happy to help!

Written by Alex Wright

Head of Search