Pinterest following in Google's footsteps
Pinterest launched auction based pricing yesterday on its ads platform.
Just like Google Adwords, Pinterest now allow users to bid based on CPM (Cost Per Impressions) through an auction system to set its prices. It already allowed advertisers to buy CPC and CPE ads through the auction system, but they had CPM based ads on a fixed price system only, until yesterday.
Another new feature they’ve added to their ad platform is the ability to cap frequency, so advertisers can now limit the number of ads that a user will see at any one time.
Adweek say that the new features are available for UK & US advertisers now, so we assume that they’ll roll out to other countries shortly.
Pinterest is slowly but very surely growing their ad platform to take on the big guys at Google, as well as the social guys at Facebook and Twitter. It’s a platform that is not often considered as part of a wider marketing strategy, yet has gained great results for a number of businesses in a wide range of industries.
If you’d like to see what this visual and engaging social platform can do for your business, give a member of our experienced team a call on 0800 222 9300, and we’ll be more than happy to discuss how we can help you promote your business through Pinterest.