Pinterest Introduce Buyable Pins
What exactly does Pinterest’s new update involve then?
When a user buys something via Pinterest, they’ll share payment and contact information, which will be saved for when they purchase again. The transaction will be treated as though the Pinner has bought directly from the seller, therefore the seller will have the information shared with them as well.
In order to make promoted pins even more relevant, if someone makes a purchase i.e buys a tent, they’ll then be showed related promoted pins for other ‘outdoor products’. If the Pinner doesn’t wish for their past purchases to customise their Pinterest feed, they can simply hide them by going into their ‘order history’.
We hope Pinterest find these promoted pins a success, and roll them out across the UK soon!