Pinterest's New Promoted Pins
Similar to Facebook’s Sponsored Stories and Twitter’s Promoted Tweets – Promoted Pins will be shown if a business has paid to appear for certain keywords or placements. Ben Silbermann, CEO and Co-Founder of the photo-sharing site said “A pin for a Darth Vader outfit from a costume shop might be promoted in a search for ‘Halloween’.”.
Promoted Pins will blend seamlessly with a user’s page – with no yellow box or ‘sponsored’ tag, this is unobtrusive advertising at its finest. But Pinterest won’t hide which pins are promoted, you can see from the screenshot below that a user will be able to see anything that has been targeted at them through promoted pins.
Currently, Pinterest is only experimenting with their advertising platform for selected businesses – but be sure to check back here for the latest updates to see when you can begin to advertise to your ‘Pinners’.
Have a look at our current Pinterest marketing services or get in touch to talk about how we can help your business.