Webinar: B2Me / Better understand your customers with social affinity data

Our MD Sam Gadsby will be joining Tobin Broadfoot, Global Product Manager at GBG, for an in-depth look at how you can better understand your customers through their social media affinities.
>> Register for the webinar here >>
The 30-minute webinar will explore how social data can be used to develop enhanced personas, improve marketing campaign efficiency, identify the key traits of your most valued customers and improve digital conversions through personalised content.
GBG support their customers with effective identity data intelligence, across a range of products and services. They are soon to release a new product which will be discussed in the webinar. Tobin and Sam will explore:

  • Why understanding your customers’ social media data is so important
  • What social affinity data is and it means for you
  • How social affinity data can be used to improve the accuracy of your customers’ personas, behaviour modelling and segmentation
  • How you can provide a great customer experience through personalisation

>> Register for the webinar here >>

'We are constantly striving to provide our clients with the latest tools, resources and data insights to intelligently influence performance focused digital strategies. We aim to help deliver meaningful digital experiences with a focus on performance marketing, in an ever-evolving visual and mobile web; connecting real brands with real people in real moments.'

Sam Gadsby, MD, Clicky Media


In today’s multi-channel, multi-device world, data can be a brand’s greatest asset — and its biggest challenge. Brands that are successfully leaning on data to fuel business decisions are driving incredible growth. We are teaming up with GBG to help promote their exciting new product.
If of interest, you can learn about the potential benefits for your business by registering now for one of the free webinars, hosted by GBG next week.
Gaining greater customer insight using social data – webinar
Monday, April 3 11:00am – 11:30am BST
Wednesday, April 5, 2:00pm – 2:30pm BST
>> Register for the webinar here >>

Written by Hollie Hines

Content & Social Media Specialist

Follow Hollie on Twitter