Psychology of Colour
Colour psychology is very important when designing a website, which is why it’s something that we always consider and advise on before designing a website.
When a user first clicks on a website, before reading the text, their eyes are drawn to the colours used and the imagery presented. This is why ensuring colours are suited to your brand and industry and conveying the right feeling is important when creating a successful website that will engage users and have a good conversion rate.
Take a look at the infographic we’ve created and read more about the importance of colour in web design and the different elements involved: