Reformer Pilates Searches Hit 74,000 a Month. Demand Grown 5x in Four Years.

I've written a few of these UK Sector Watch pieces now, and Reformer Pilates has one of the clearest growth stories I've seen. Searches for 'reformer pilates' in the UK have grown 5.0x in just four years.

The latest data, pulled in October 2026, shows a staggering 74,000 searches a month for the main term. That's a huge leap from 14,800 searches a month in 2022.

Reformer Pilates searches grew 5.0x from 2022 to 2026

The growth curve for Reformer Pilates is steep and consistent. We've seen average monthly searches climb steadily from 14,800 in 2022, to 22,200 in 2023, then 40,500 in 2024, and 60,500 in 2025, before hitting that 74,000 mark this year (ending May 2026).

Reformer Pilates searches grew 5.0x from 2022 to 2026
Look at the steep, consistent climb in yearly average searches for 'reformer pilates' over four years.

To put that into perspective, over the same period, searches for 'yoga' actually fell by 45%. While yoga remains a much larger term overall, its demand has dipped from 60,500 searches a month in 2022 to 33,100 in 2026. This isn't just a new trend; it's a significant shift in how people are looking to exercise.

Yoga searches fell 45% as Reformer Pilates boomed
Compare the consistent growth of 'reformer pilates' against the significant drop in 'yoga' searches in the same period.

Why the demand surged (and what's holding it back)

The demand for Reformer Pilates has really taken off since late 2024, with London seeing particularly strong growth. It's a low-impact, high-intensity workout that appeals to a wide audience. But there's a flip side.

Reformer machines themselves are expensive, costing between £2,000 and £6,000 each. They also need regular maintenance, which adds to the overheads for studios. Training to become a qualified instructor isn't cheap either; comprehensive UK courses typically cost between £2,500 and £5,000.

All of this contributes to higher class prices. A single Reformer Pilates class in the UK typically ranges from £18 to £35, and in London, you're often looking at £30 to £45 a session. This means there's a natural bottleneck in how quickly new studios can open or existing ones can expand, which explains why demand is outstripping supply and prices are high.

When people look for Reformer Pilates

Like many fitness activities, Reformer Pilates has a clear seasonal pattern. Demand peaks in January, which is no surprise with all those New Year resolutions flying around. It then gradually dips, hitting its lowest point in June, at 55% of the peak month's searches.

Reformer Pilates demand peaks in January
Notice the clear seasonality, with searches highest at the start of the year and lowest in June.

If you're running a studio, this seasonality directly affects how you should plan your marketing and scheduling. You'll want to be pushing hard in the run-up to January and perhaps offer different incentives or focus on retention during the summer months.

Where the opportunity lies for your business

The main term 'reformer pilates' gets 74,000 searches a month, but it has a keyword difficulty (KD) of 34 out of 100. That's not impossible to rank for, but it will take some graft.

The real opportunity, especially for local businesses or those looking to capture people further down the buying funnel, lies in the longer-tail, high-intent keywords. These are the terms people use when they're seriously considering a class or a membership. And many of them have very low keyword difficulty:

High-intent, low-difficulty Reformer Pilates keywords
Pay attention to the terms with low keyword difficulty (KD) that indicate someone is ready to book or find out more.

• 'reformer pilates cost' (110 searches a month, KD 3)
• 'reformer pilates price' (70 searches a month, KD 0)
• 'reformer pilates membership' (70 searches a month, KD 0)
• 'reformer pilates online classes' (70 searches a month, KD 0)
• 'reformer pilates benefits' (720 searches a month, KD 17)
• 'reformer pilates for beginners' (480 searches a month, KD 18)
• 'reformer pilates classes' (720 searches a month, KD 28)
• 'reformer pilates london' (2,400 searches a month, KD 30)
• 'reformer pilates studio' (590 searches a month, KD 32)
• 'reformer pilates near me' (18,100 searches a month, KD 49)

Terms like 'reformer pilates cost' or 'reformer pilates price' have incredibly low keyword difficulty scores (3 and 0 respectively) and indicate someone is actively looking for pricing information. 'Reformer pilates membership' is another gem at KD 0. These are the people ready to open their wallets.

Even 'reformer pilates for beginners' (KD 18) and 'reformer pilates benefits' (KD 17) offer a clear path to attract new clients who are still in the research phase but showing strong intent.

Focusing your content and local SEO efforts on these specific, lower-difficulty, high-intent terms means you're not just chasing volume; you're attracting people who are much more likely to convert into paying clients.

Reformer Pilates is clearly a booming sector in the UK, with no signs of slowing down. Businesses that understand this nuanced demand, and target the right keywords, are the ones that will win.

We help businesses in high-growth sectors make sense of data like this every day.

Sources

• UK search volume, cost per click and keyword difficulty: Semrush UK database, pulled October 2026. Yearly figures are 12-month averages.
• We Are Form Fitness
• The Pilates Clinic